I had the honor to work with Noise13 to create a new brand strategy and visual identity for the software start-up Sysdig. They created a custom icon system, which I leveraged to create this set of icons.
In this new client pitch, I re-skin/re-brand an existing wellness app. The health programs offered are switched up, which affects user flow based on the clients goals and needs. Once the skins are built, I create an interactive demo using InVision. The demo is used by sales people to present, and then to share with internal stakeholders.
ROLE: Visual design + interactive demo
The life line for many businesses, and often times the deepest place for communication and storytelling.
Click images below to visit actual sites.
In responding to a RFP, we create this mini-site. This site allows us to stand out from the crowd by featuring interactive elements. This password protected site offers some control in sharing with a large number of stakeholders, and shows transparency with its access to page analytics. I design/create an interactive demo using InVision, shoot/edit the CEO greeting video, and create the responsive site in SquareSpace.
ROLE: Video direction/post-production, UX + visual design
Go ahead, say hello.
Find an old friend.
Find a new friend.
Vote (won't you?)!
Discover new music.
Raise your hand.
Send that money.
Share your opinion.
Yes, give some support.
Navigate easily, intuitively.
Scan quickly, without obstacles.
Let your kid decide.
Check your bank account.
It's time - say goodnight.
ROLE: UI + visual design
This custom-built library shares Qlik assets internally (with a large number of departments and users), as well as externally (with agencies, vendors, etc). This provides both a level of control and security, in knowing who is in possession of what assets. It also becomes a central distribution point, saving internal resources every time someone needs a logo. Built in a responsive environment, with visual navigation and touch in mind, it is fully searchable, with a content management system on the back-end for multiple author contribution.
The original resource library existed as a PDF. With a table of contents, it featured multiple pages of thumbnails, with clickable links taking the user to Salesforce. Everything was manual, and required multiple steps in order to update the library.
Creating this new browser-based library requires a total rethink of organizational architecture and naming systems, user experience, and visual elements (thumbnails, typography).
ROLE: UX + art direction
CHALLENGE: Craft a fundraising experience for Adobe Bookstore that allows people to donate in small amounts, with the expectation of receiving privileges in return.
PROCESS: Research existing models; talk with existing customers and board members. Develop a tone and approach that is encouraging and exciting.
SOLUTION: This mini-site is created for a membership drive launch, along with a social media campaign. Called Friends with Benefits, the campaign asks people to become members for rights to borrow books, get free books, or throw a party in the store (depending on their level of sponsorship).
ROLE: UX, visual design, marketing concept + copy writing
These apps are developed for a series of large scale Qlik events. Attendees are kept up-to-date on changes to venues, event times, and daily announcements. With custom GPS mapping, they are used to help attendees navigate large campuses. They are also used to collect data in team building activities, reporting contest results.
The apps are based on fixed templates, so the work involves skinning them, copy writing, implementing brand and event consistency, asset delivery, and communication with the agency who built them.
ROLE: UX, visual design + art direction