social banner system + visual design
brand development + identity, CMS development for self-service sites
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CHALLENGE
Create a white labelled product experience for an existing wellness app, and craft an experience used in an upcoming client pitch that feels as though the product already exists.
PROCESS
Meet with stakeholders to understand the wellness needs of the company’s employees and how that could effect the product. Rebrand and rework the storyboards, then use InVision to create an interactive UX.
SOLUTION
A proof of concept that is visually sophisticated and on-brand, used a storytelling device.
research, user flows, brand design, illustration, interactive demo
Visual design
CHALLENGE
Internal stakeholders need assets, and its not possible to answer each request personally. The original resource library exists as a PDF, with a table of contents and page upon page of thumbnails with clickable links taking the user to Salesforce. Creating this new browser-based library requires a total rethink of organizational architecture and naming systems, user experience, and visual elements (thumbnails, typography). We need to design and build an intuitive and secure asset portal that can scale with request and be a one-stop-shop. Also, interactions need to be trackable, with various levels of access.
PROCESS
Research existing models, hire dev agency to build out experience, storyboarding, visual design in a responsive enviorment.
SOLUTION
A custom-built, responsive and secure library that shares company assets internally with a large number of departments and users), as well as externally (with agencies, vendors, etc). This provides both a level of control and security, in knowing who is in possession of what assets. This central distribution point is fully searchable, with a content management system on the back-end for multiple author contribution.
UX, art + brand direction, naming conventions
CHALLENGE
Craft a fundraising platform and experience for individual funders. This revenue stream will support arts programming in the gallery.
PROCESS
Research existing models; talk with existing customers and board members. Develop a tone and approach that is encouraging and exciting.
SOLUTION
This mini-site is created for a membership drive launch, along with a social media campaign. Called Friends with Benefits, the campaign asks people to become members for rights to borrow books, get free books, or throw a party in the bookstore. We promote the campaign in newsletters, social media, and on the Adobe Books site.
UX, visual design, marketing concept, copy writing