I create the identity for a new magazine venture, RAD DAD. With input from the editor and contributors, we set out to create a magazine that deals with serious issues - focusing on social justice and progressive parenting - while also providing a sophisticated visual experience. Each issue features a main primary color scheme, with illustrations commissioned accordingly.
Social media - campaign banners. This 30 day fund raising campaign drives / encourages new magazine subscribers, and is supported by previews of articles from both existing and upcoming issues.
Social media - communication / marketing