• Design
  • Case Studies
    • Jiff (Health Care Start-up)
    • Adobe Books (Small Biz)
    • UCSF (Healthcare)
    • Qlik (Software)
  • About
  • Say Hello
  • ART
    • AVAILABLE
    • Exhibits
    • STUDIO
    • CV

Kyle Knobel

  • Design
  • Case Studies
    • Jiff (Health Care Start-up)
    • Adobe Books (Small Biz)
    • UCSF (Healthcare)
    • Qlik (Software)
  • About
  • Say Hello
  • ART
    • AVAILABLE
    • Exhibits
    • STUDIO
    • CV
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A lot of emotion goes into creating a new logo. How does one create a simple mark with the audacity to summarize the efforts, hopes, dreams, and fears for an entire group of people?

Ask a lot of questions. Get to know the business goals and the people who work there. Dream and sketch. Take feedback and try again. Let the fun begin.


 

©2018 Kyle Knobel