Created for the launch of a new software product, this video was the main feature on Qlik.com for the first month post launch. As Art Director I help to storyboard and keep everything on brand - color pallet, fonts, and animation style. I also select the voice over talent and directed the recording session. Click on center of image to play video.
This photo shoot supports the new product launch for Qlik Sense, a data visualization software suite. This is the first time that the product has been imagined in a real environment (vs. a virtual space). This presents the product experience in a more human manner - as an everyday part of someone's life.
As Art Director I work on concept, location, background, lighting, and props. Once on location I direct the Prop Stylist to select objects in the proper brand color spectrum, as well as the photographer to maintain a consistent lighting style and camera framing.
The images are used across a variety of media - from campaigns and advertisements to the home page of the qlik.com site during product launch.
In 2014 I come on as Creative Director for RAD DAD magazine, an alternative fatherhood literary magazine.
The initial identity is created with a team, to develop a sort of grown-up zine feeling. This includes logo, fonts, compositions, photography and illustration styles.
Each issue features a single monochromatic color scheme.